Market Research Analysts and Marketing Specialists Salary — Bay City, Michigan

The average Market Research Analysts and Marketing Specialists in Bay City, Michigan earns $65,130 a year.

$65,130 / year, mean
↓ 28.3% below national average 33th percentile in Michigan

Bay City pays below most of Michigan for this role, though still within a normal range for the state. That's well below the national average for market research analysts and marketing specialists — one of the largest gaps in this dataset. Cost of living here is close to the national average — not a major factor either way. This is a high-confidence estimate, based on a large sample of reported wages.

Percentile within Michigan

0th 50th 100th
Employment (this metro)
110
Estimate confidence
RSE 2.6%
Cost of living 92 #144 most expensive of 188 cities in this dataset 100 = U.S. average · Source: BEA Regional Price Parities, 2024
Crime index 1688 #77 safest of 188 cities in this dataset Per 100k residents · Source: FBI Crime Data Explorer
Median home value $186,601 #170 priciest of 188 cities in this dataset Source: zillow_real
Median household income $60,523 #164 highest of 188 cities in this dataset Source: Census Bureau ACS 5-year

Combining these four figures gives a fuller picture than salary alone: Bay City ranks #144 for cost of living and #170 for home prices among the 188 cities in this pilot dataset, which matters as much as the headline salary number when comparing where to live.

San Jose $154,130 San Francisco $130,760 Seattle $116,050 New York $106,310 Portland $97,230 Richmond $96,240 Los Angeles $95,930 San Diego $93,680 Olympia $92,130 Oxnard $92,100 Chicago $90,330 Trenton $90,250 Santa Maria $90,200 Austin $89,840 Philadelphia $89,290 Fort Myers $89,230 Santa Rosa $88,910 Peoria $88,560 Santa Cruz $88,560 Bremerton $88,310 Sacramento $87,650 Ithaca $86,800 Niles $86,530 Napa $86,140 Sarasota $84,790 Kennewick $84,580 Albany $84,460 Jacksonville $84,340 Dallas $84,070 Baltimore $83,910 Kiryas Joel $83,720 Syracuse $83,670 Detroit $83,400 Buffalo $83,010 Lexington $83,000 Orlando $82,300 Miami $82,060 Vallejo $81,900 Rochester $81,630 Bend $81,600 Hanford $81,460 Palm Bay $81,190 Glens Falls $80,830 Redding $80,800 Spokane $80,670 Lakeland $80,540 Stockton $80,090 Modesto $79,680 Riverside $79,640 Midland $79,330 Longview $79,000 Mount Vernon $78,900 Naples $78,830 Wenatchee $78,830 Lexington Park $78,770 Charlottesville $78,740 Tampa $78,680 Wildwood $78,580 Bakersfield $78,380 Bowling Green $78,330 San Luis Obispo $78,220 Utica $78,200 Binghamton $77,970 Salinas $77,760 Columbus $76,930 Ann Arbor $76,810 Chico $76,540 Gainesville $76,430 Harrisburg $76,250 Yuba City $76,220 Corvallis $76,210 Visalia $76,130 Jackson $76,080 San Antonio $76,020 Owensboro $75,980 Victoria $75,900 Crestview $75,730 Allentown $75,520 Port St. Lucie $75,520 Merced $75,290 Virginia Beach $75,210 Indianapolis $75,040 Staunton $75,020 York $74,930 Battle Creek $74,620 Lafayette $74,590 Kingston $74,580 Salem $74,520 Deltona $74,350 Midland $74,300 Decatur $74,150 Tallahassee $74,140 Springfield $73,920 Bellingham $73,800 Grants Pass $73,780 Winchester $73,670 Houston $73,640 Dover $73,540 Elkhart $73,310 Fresno $73,030 Lancaster $72,660 Pensacola $72,630 Yakima $72,490 Roanoke $72,240 Pittsburgh $72,090 Atlantic City $72,030 Medford $71,990 Grand Rapids $71,970 Champaign $71,830 Walla Walla $71,700 Vineland $71,650 Eugene $71,570 Elizabethtown $71,520 Reading $71,500 Monroe $71,460 South Bend $70,830 Punta Gorda $70,630 Panama City $70,540 Chambersburg $70,530 Lansing $70,470 Hagerstown $70,070 Louisville $70,050 Bloomington $69,810 Kalamazoo $69,590 Albany $69,460 Sebastian $69,450 Blacksburg $69,400 Elmira $69,220 Fort Wayne $68,940 Rockford $68,750 Lebanon $68,590 Ocala $68,590 College Station $68,110 El Centro $68,110 Williamsport $68,080 Amarillo $68,030 Altoona $67,790 Odessa $67,550 Sherman $67,420 Lynchburg $67,390 Killeen $67,340 Watertown $67,300 Harrisonburg $67,270 Salisbury $67,070 Terre Haute $67,020 Scranton $66,870 State College $66,740 Evansville $66,290 Paducah $66,060 Erie $66,000 Kokomo $65,830 Bay City $65,130 Traverse City $64,810 Flint $64,790 Saginaw $64,590 Michigan City $64,380 Abilene $64,260 Homosassa Springs $63,680 Longview $63,480 Sebring $62,610 Tyler $62,570 Waco $62,290 Kankakee $62,010 Muskegon $61,710 Corpus Christi $61,020 Muncie $60,510 Morgantown $60,390 Huntington $60,250 Beaumont $59,710 Johnstown $59,700 Lubbock $59,700 Wichita Falls $59,540 Wheeling $59,440 Brownsville $58,190 El Paso $58,140 Gettysburg $57,720 McAllen $57,630 Charleston $57,600 San Angelo $57,410 Weirton $56,210 Texarkana $55,330 Parkersburg $55,130 Laredo $54,950 Beckley $52,620
CityMean salaryvs. Bay City
Abilene, Texas$64,260-1.3%
Albany, Oregon$69,460+6.6%
Albany, New York$84,460+29.7%
Allentown, Pennsylvania$75,520+16.0%
Altoona, Pennsylvania$67,790+4.1%
Amarillo, Texas$68,030+4.5%
Ann Arbor, Michigan$76,810+17.9%
Atlantic City, New Jersey$72,030+10.6%
Austin, Texas$89,840+37.9%
Bakersfield, California$78,380+20.3%
Baltimore, Maryland$83,910+28.8%
Battle Creek, Michigan$74,620+14.6%
Beaumont, Texas$59,710-8.3%
Beckley, West Virginia$52,620-19.2%
Bellingham, Washington$73,800+13.3%
Bend, Oregon$81,600+25.3%
Binghamton, New York$77,970+19.7%
Blacksburg, Virginia$69,400+6.6%
Bloomington, Indiana$69,810+7.2%
Bowling Green, Kentucky$78,330+20.3%
Bremerton, Washington$88,310+35.6%
Brownsville, Texas$58,190-10.7%
Buffalo, New York$83,010+27.5%
Fort Myers, Florida$89,230+37.0%
Chambersburg, Pennsylvania$70,530+8.3%
Champaign, Illinois$71,830+10.3%
Charleston, West Virginia$57,600-11.6%
Charlottesville, Virginia$78,740+20.9%
Chicago, Illinois$90,330+38.7%
Chico, California$76,540+17.5%
College Station, Texas$68,110+4.6%
Columbus, Indiana$76,930+18.1%
Corpus Christi, Texas$61,020-6.3%
Corvallis, Oregon$76,210+17.0%
Crestview, Florida$75,730+16.3%
Dallas, Texas$84,070+29.1%
Decatur, Illinois$74,150+13.8%
Deltona, Florida$74,350+14.2%
Detroit, Michigan$83,400+28.1%
Dover, Delaware$73,540+12.9%
El Centro, California$68,110+4.6%
Elizabethtown, Kentucky$71,520+9.8%
Elkhart, Indiana$73,310+12.6%
Elmira, New York$69,220+6.3%
El Paso, Texas$58,140-10.7%
Erie, Pennsylvania$66,000+1.3%
Eugene, Oregon$71,570+9.9%
Evansville, Indiana$66,290+1.8%
Flint, Michigan$64,790-0.5%
Fort Wayne, Indiana$68,940+5.8%
Fresno, California$73,030+12.1%
Gainesville, Florida$76,430+17.3%
Gettysburg, Pennsylvania$57,720-11.4%
Glens Falls, New York$80,830+24.1%
Grand Rapids, Michigan$71,970+10.5%
Grants Pass, Oregon$73,780+13.3%
Hagerstown, Maryland$70,070+7.6%
Hanford, California$81,460+25.1%
Harrisburg, Pennsylvania$76,250+17.1%
Harrisonburg, Virginia$67,270+3.3%
Homosassa Springs, Florida$63,680-2.2%
Houston, Texas$73,640+13.1%
Huntington, West Virginia$60,250-7.5%
Indianapolis, Indiana$75,040+15.2%
Ithaca, New York$86,800+33.3%
Jackson, Michigan$76,080+16.8%
Jacksonville, Florida$84,340+29.5%
Johnstown, Pennsylvania$59,700-8.3%
Kalamazoo, Michigan$69,590+6.8%
Kankakee, Illinois$62,010-4.8%
Kennewick, Washington$84,580+29.9%
Killeen, Texas$67,340+3.4%
Kingston, New York$74,580+14.5%
Kiryas Joel, New York$83,720+28.5%
Kokomo, Indiana$65,830+1.1%
Lafayette, Indiana$74,590+14.5%
Lakeland, Florida$80,540+23.7%
Lancaster, Pennsylvania$72,660+11.6%
Lansing, Michigan$70,470+8.2%
Laredo, Texas$54,950-15.6%
Lebanon, Pennsylvania$68,590+5.3%
Lexington, Kentucky$83,000+27.4%
Lexington Park, Maryland$78,770+20.9%
Longview, Texas$63,480-2.5%
Longview, Washington$79,000+21.3%
Los Angeles, California$95,930+47.3%
Louisville, Kentucky$70,050+7.6%
Lubbock, Texas$59,700-8.3%
Lynchburg, Virginia$67,390+3.5%
McAllen, Texas$57,630-11.5%
Medford, Oregon$71,990+10.5%
Merced, California$75,290+15.6%
Miami, Florida$82,060+26.0%
Michigan City, Indiana$64,380-1.2%
Midland, Michigan$74,300+14.1%
Midland, Texas$79,330+21.8%
Modesto, California$79,680+22.3%
Monroe, Michigan$71,460+9.7%
Morgantown, West Virginia$60,390-7.3%
Mount Vernon, Washington$78,900+21.1%
Muncie, Indiana$60,510-7.1%
Muskegon, Michigan$61,710-5.3%
Napa, California$86,140+32.3%
Naples, Florida$78,830+21.0%
New York, New York$106,310+63.2%
Niles, Michigan$86,530+32.9%
Sarasota, Florida$84,790+30.2%
Ocala, Florida$68,590+5.3%
Odessa, Texas$67,550+3.7%
Olympia, Washington$92,130+41.5%
Orlando, Florida$82,300+26.4%
Owensboro, Kentucky$75,980+16.7%
Oxnard, California$92,100+41.4%
Paducah, Kentucky$66,060+1.4%
Palm Bay, Florida$81,190+24.7%
Panama City, Florida$70,540+8.3%
Parkersburg, West Virginia$55,130-15.4%
Pensacola, Florida$72,630+11.5%
Peoria, Illinois$88,560+36.0%
Philadelphia, Pennsylvania$89,290+37.1%
Pittsburgh, Pennsylvania$72,090+10.7%
Portland, Oregon$97,230+49.3%
Port St. Lucie, Florida$75,520+16.0%
Punta Gorda, Florida$70,630+8.4%
Reading, Pennsylvania$71,500+9.8%
Redding, California$80,800+24.1%
Richmond, Virginia$96,240+47.8%
Riverside, California$79,640+22.3%
Roanoke, Virginia$72,240+10.9%
Rochester, New York$81,630+25.3%
Rockford, Illinois$68,750+5.6%
Sacramento, California$87,650+34.6%
Saginaw, Michigan$64,590-0.8%
Salem, Oregon$74,520+14.4%
Salinas, California$77,760+19.4%
Salisbury, Maryland$67,070+3.0%
San Angelo, Texas$57,410-11.9%
San Antonio, Texas$76,020+16.7%
San Diego, California$93,680+43.8%
San Francisco, California$130,760+100.8%
San Jose, California$154,130+136.6%
San Luis Obispo, California$78,220+20.1%
Santa Cruz, California$88,560+36.0%
Santa Maria, California$90,200+38.5%
Santa Rosa, California$88,910+36.5%
Scranton, Pennsylvania$66,870+2.7%
Seattle, Washington$116,050+78.2%
Sebastian, Florida$69,450+6.6%
Sebring, Florida$62,610-3.9%
Sherman, Texas$67,420+3.5%
South Bend, Indiana$70,830+8.8%
Spokane, Washington$80,670+23.9%
Springfield, Illinois$73,920+13.5%
State College, Pennsylvania$66,740+2.5%
Staunton, Virginia$75,020+15.2%
Stockton, California$80,090+23.0%
Syracuse, New York$83,670+28.5%
Tallahassee, Florida$74,140+13.8%
Tampa, Florida$78,680+20.8%
Terre Haute, Indiana$67,020+2.9%
Texarkana, Texas$55,330-15.0%
Traverse City, Michigan$64,810-0.5%
Trenton, New Jersey$90,250+38.6%
Tyler, Texas$62,570-3.9%
Utica, New York$78,200+20.1%
Vallejo, California$81,900+25.7%
Victoria, Texas$75,900+16.5%
Vineland, New Jersey$71,650+10.0%
Virginia Beach, Virginia$75,210+15.5%
Visalia, California$76,130+16.9%
Waco, Texas$62,290-4.4%
Walla Walla, Washington$71,700+10.1%
Watertown, New York$67,300+3.3%
Weirton, West Virginia$56,210-13.7%
Wenatchee, Washington$78,830+21.0%
Wheeling, West Virginia$59,440-8.7%
Wichita Falls, Texas$59,540-8.6%
Wildwood, Florida$78,580+20.7%
Williamsport, Pennsylvania$68,080+4.5%
Winchester, Virginia$73,670+13.1%
Yakima, Washington$72,490+11.3%
York, Pennsylvania$74,930+15.0%
Yuba City, California$76,220+17.0%
Gross salary
65,130/yr
Estimated take-home
51,990/yr
Est. total withheld
20.2%

Single filer, federal + Michigan state tax + FICA, 2025 rates. Does not include state-specific payroll withholdings beyond income tax (see Data transparency). Not tax advice — verify with a professional for your specific situation.

View cost of living in this state All Market Research Analysts and Marketing Specialists salaries in Michigan → All Market Research Analysts and Marketing Specialists salaries →
Data transparency

Sources used for this page

Official occupation and area metadata behind the visible salary, cost, housing and safety signals.

Occupation 13-1161 SOC code
Official area Bay City, MI BLS metro/geographic area
Area code 13020 Stable geographic key
Reference year 2025 BLS OEWS
Cost: bea_realHousing: zillow_realCrime: latest availableNet-pay source: mi_treasury_verificado 2025
No additional caveats are attached to this row.
Methodology

How this page is built

The salary figure is the mean annual wage reported by the BLS Occupational Employment and Wage Statistics (OEWS) program for this occupation and metro area. Percentile and national-average comparisons are calculated directly from the 188 cities currently in this dataset, not from a fixed external benchmark. Cost of living, crime and housing figures come from BEA, FBI and Zillow respectively — see "Data transparency" above for the exact sources and reference years used on this specific page.

Confidence: the RSE (relative standard error) shown under Overview indicates how reliable the salary estimate is for this metro — a lower RSE means a larger underlying sample.

On this page

Where this is

AK HI

Highlighted: Michigan

Population (metro area)
103,235